Our manifesto

Here is our manifesto, the rules that guide and ispire our work everyday:

I

We want to create innovative, simple, intuitive and energetic products; intelligence, good judgment and technical expertise will be key factors in our decisions

II

We are sure that the world will be considered a better place only when technology will be able to simplify our life, not complicate it. We believe in a technology that can represent a blast of positivity

III

We think that technology should adapt itself to humans and not vice versa; the design of our products will fully respect the user

IV

It is fundamental, for the values of our company, to be based on the product itself, not on the commercialization of data. We will fight to protect the confidentiality of our users and their right to privacy

V

We believe that beauty is a motion that starts from within and proceeds to the exterior. We claim that our products have to be an indissoluble combination between internal efficiency and external beauty

VI

We learn from the past, live in the present and build the future, without letting the compromise of mediocrity destroy the sum total of a great product

VII

We glorify simplicity in all of its forms, certain that it can be the one and only star to follow through the night of sophistication

VIII

We will fight, by any means necessary, against those who will tell us a certain goal is impossible to achieve; we will not surrender before difficulties and we will approach our job with fervor, passion and optimism

IX

We will work with ethics, professionalism and respect. We will be honest with our evaluations and, if we were to make mistakes, we will always be ready to apologize and make amends. We believe in the greatness of our products, not in that of our ego